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  • Promoting PNB Metlife Infinity App
    Promoting PNB Metlife Infinity App

    Promoting PNB Metlife Infinity App

    One of the top private sector insurance companies in the country identified that currently there is no relaible app in the market where one can save important documents and fun memories which can be accessed anytime, anywhere as per the requirements. PNB Metlife hence came up with an app where users can save important documents, share photos and videos with their loved ones, get 5gb free storage that can be accessed on an app anytime, anywhere, which is 100% safe & secure. 

  • Transforming Houses Into Homes
    Transforming Houses Into Homes

    Transforming Houses Into Homes

    PNB Metlife has been present in India since 2001. They provide a wide range of protection and retirement products through it agency sales of over 10,000 financial advisors and many bank partners, and provides access to Employee Benefit plans for over 1,200 corporate clients in India. The company continues to be consistently profitable and has declared profits for the last five financial years.

  • Evolution
    Evolution

    Evolution

    PNB Metlife wanted to offer more than insurance products to everyone in India. They wanted to extend their brand philosophy of 'safe and secure' beyond life insurance, with this app which can keep all your important documents safe and secure.

  • Communicate to Capitalize
    Communicate to Capitalize

    Communicate to Capitalize

    In order to promote their app, PNB metlife had to first create awareness about the app, and then educate people regarding its features. So the initial phase involved a lot of video promotion on both Facebook and Youtube. We also promoted posts with features of the app and generated engagement around it. After the first week of announcement of the app we started running app installation ads on Google, Facebook and Ad Networks along with the promotion and engagement ads.

  • Sustaining Excellence
    Sustaining Excellence

    Sustaining Excellence

    PNB Metlife was able to get more than 30 lakh video views and more than 2.5 lakh engagments on the content on their page. This resulted in massive awarness about the app and also educated people about features and benfits of the app. This further led to more than 31.5k installs which were even verified using 3rd party tracking tool appsflyer.