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  • Launching The First Ever Complete Online Home Loan
    Launching The First Ever Complete Online Home Loan

    Launching The First Ever Complete Online Home Loan

    The second largest home loan company in India launched the country's first fully online home loan product - managing to get 17000 leads and 25 people who got their home loan disbursed in under 10 days.

  • Empowering People
    Empowering People

    Empowering People

    Established in 1999, IBHFL is India's fastest growing home loan provider, holding the 2nd largest market share in the vertical. It wanted to translate their offline dominance into the online space, by thriving to be digital-first with a committment towards
    innovation.
  • Driving User Convenience
    Driving User Convenience

    Driving User Convenience

    As an industry pioneer, IBHFL wanted to be the first home loan provider in India to formulate a digital solution. It wanted to
    contribute to conversions on a larger scale by utilizing extensive and well-connected platforms such as Facebook.
  • Engaging With Purpose
    Engaging With Purpose

    Engaging With Purpose

    To educate audiences, IBHFL created visually engaging content, driven through videos, GIFs and canvases. They launched a campaign with short video ads to educate potential buyers about the innovative service. Canvases complemented video adverts by providing an interactive experience. GIFs and animation were extensively used to highlight the convenience of the product.
  • Products Used
    Products Used

    Products Used

    Established in 1999, IBHFL is India's fastest growing home loan provider, holding the 2nd largest market share in the vertical. It wanted to translate their offline dominance into the online space, by thriving to be digital-first with a committment towards innovation.
  • Adding a New Dimension
    Adding a New Dimension

    Adding a New Dimension

    With a perfect combination of lead gen, canvas and video adverts targeted to custom audiences and showcasing the ease of the service, IBHFL has won BFSI Digital Innovators award for customer experience in 2016. The campaign is currently running from July 2016, having already achieved the following: